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Why people buy.
By: O'Shaughnessy, John.
Publisher: OXFORD : Oxford University Press, 1987Description: pbk;vi;195p;20cm.ISBN: 0195040872.Subject(s): Consumer Studies | Purchasing | Motivation research (marketing) | ConsumersDDC classification: 658.8342 O'SH| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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ATU St Angela's McKeown Library Main Lending Collection | 658.8342 O'SH (Browse shelf(Opens below)) | Available | T23592 |
Total holds: 0
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| 658.8342 LIN Consumer behaviour : Irish patterns and perspectives / | 658.8342 LIN Consumer behaviour : Irish patterns and perspectives / | 658.8342 LIN Consumer behaviour : Irish patterns and perspectives / | 658.8342 O'SH Why people buy. | 658.8342 PET Consumer behavior and marketing strategy. | 658.8342 RAY The trend forecaster's handbook / | 658.8342 RIC Understanding customers. |
bibliographical references and index.