Handbook of relationship marketing /
Contributor(s): Sheth, Jagdish N | Parvatiyar, Atul.
Publisher: Thousand Oaks : Sage Publications, c2000Description: xvi, 660 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0761918108 (cloth : alk. paper); 9780761918103; 0761918116 (alk. paper).Subject(s): Relationship marketing | MarketingDDC classification: 658.8Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan | ATU Sligo Yeats Library Withdrawn | 658.8 SHE (Browse shelf(Opens below)) | 1 | Available | 0043885 | ||
Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 658.8 SHE (Browse shelf(Opens below)) | 2 | Available | 0073831 |
Includes bibliographical references and index.
The domain and conceptual foundations of relationship marketing / Atul Parvatiyar and Jagdish N. Sheth -- Relationship marketing : the U.K. perspective / Adrian Payne -- The IMP perspective : assets and liabilities of business relationships / Håkan Håkansson and Ivan J. Snehota -- Relationship marketing : the Nordic school perspective / Christian Grönroos -- The evolution of relationship marketing / Jagdish N. Sheth and Atul Parvatiyar -- Relationship marketing of services : growing interest, emerging perspectives / Leonard L. Berry -- Relationship marketing in consumer markets : antecedents and consequences / Jagdish N. Sheth and Atul Parvatiyar -- Relationship marketing and distribution channels / Barton A. Weitz and Sandy D. Jap -- An integrated model of buyer-seller relationships / David T. Wilson -- Strategic alliances : a synthesis of conceptual foundations / P. Rajan Varadarajan and Margaret H. Cunningham -- Toward a theory of business alliance formation / Jagdish N. Sheth and Atul Parvatiyar -- Relationship marketing in mass markets / C.B. Bhattacharya and Ruth N. Bolton -- Membership customers and relationship marketing / Thomas W. Gruen -- Affinity partnering : conceptualization and issues / Vanitha Swaminathan and Srinivas K. Reddy -- Relationship marketing and key account management / Joseph P. Cannon and Narakesari Narayandas -- Horizontal alliances for relationship marketing / David W. Cravens and Karen S. Cravens -- Supplier partnering / John T. Mentzer -- Relationship marketing and marketing strategy : the evolution of relationship marketing strategy within the organization / Robert M. Morgan -- Organizing for relationship marketing / Ian Gordon -- Information technology : its role in building, maintaining, and enhancing relationships / Rajendra S. Sisodia and David B. Wolfe -- Customer profitability : analysis and design issues / Kaj Storbacka -- Developing a curriculum to enhance teaching of relationship marketing / Joseph P. Cannon and Jagdish N. Sheth -- Relationship marketing : paradigm shift or shaft? / Jagdish N. Sheth.