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Understanding customers.
By: Rice, Chris.
Publisher: Oxford : Butterworth-Heinemann, 1995Edition: 2nd.Description: pbk;v;312p;23cm.ISBN: 0750623225.Subject(s): Consumer Studies | Consumer psychology | Consumer behaviour | MarketingDDC classification: 658.8342| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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ATU St Angela's McKeown Library Main Lending Collection | 658.8342 RIC (Browse shelf(Opens below)) | Available | T23553 |
Total holds: 0
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| 658.8342 O'SH Why people buy. | 658.8342 PET Consumer behavior and marketing strategy. | 658.8342 RAY The trend forecaster's handbook / | 658.8342 RIC Understanding customers. | 658.8342 SET Consumer behaviour. | 658.8342 SOL Consumer Behaviour: a European perspective. | 658.8342 SOL Consumer behaviour: buying having and being. |
bibliographical references and index.