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International marketing and export management / Gerald Albaum, Edwin Duerr.

By: Albaum, Gerald S.
Contributor(s): Duerr, Edwin.
Publisher: Harlow : Financial Times Prentice Hall, 2011Edition: 7th ed.Description: xxxi, 990 p. : ill. (chiefly col.), col. map ; 25 cm.ISBN: 9780273743880; 0273743880.Subject(s): Export marketing -- ManagementDDC classification: 658.84
Contents:
International marketing and exporting -- Bases of international marketing -- The international environment : culture; economic, forces; and competition -- The international environment : government, political and legal forces -- Market selection : definition and strategies -- Information for international market(ing) decisions -- Market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- Supply chain management/logistics and handling export orders -- Organization of international marketing activities.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU St Angela's McKeown Library Desk Reference 658.84 ALB (Browse shelf(Opens below)) Available T36239
Standard Loan Standard Loan ATU St Angela's McKeown Library Main Lending Collection 658.84 ALB (Browse shelf(Opens below)) Available T36784
Total holds: 0

Formerly CIP. Uk

Includes bibliographical references and index.

International marketing and exporting -- Bases of international marketing -- The international environment : culture; economic, forces; and competition -- The international environment : government, political and legal forces -- Market selection : definition and strategies -- Information for international market(ing) decisions -- Market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- Supply chain management/logistics and handling export orders -- Organization of international marketing activities.

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