International marketing and export management / Gerald Albaum, Edwin Duerr.
By: Albaum, Gerald S.
Contributor(s): Duerr, Edwin.
Publisher: Harlow : Financial Times Prentice Hall, 2011Edition: 7th ed.Description: xxxi, 990 p. : ill. (chiefly col.), col. map ; 25 cm.ISBN: 9780273743880; 0273743880.Subject(s): Export marketing -- ManagementDDC classification: 658.84Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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ATU St Angela's McKeown Library Desk Reference | 658.84 ALB (Browse shelf(Opens below)) | Available | T36239 | ||
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ATU St Angela's McKeown Library Main Lending Collection | 658.84 ALB (Browse shelf(Opens below)) | Available | T36784 |
Formerly CIP. Uk
Includes bibliographical references and index.
International marketing and exporting -- Bases of international marketing -- The international environment : culture; economic, forces; and competition -- The international environment : government, political and legal forces -- Market selection : definition and strategies -- Information for international market(ing) decisions -- Market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- Supply chain management/logistics and handling export orders -- Organization of international marketing activities.