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Marketing research in Ireland : theory and practice /
By: Domegan, Christine
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Contributor(s): Fleming, Declan.
Publisher: Dublin : Gill & Macmillan, 1999Description: vii, 471 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0717126676 (pbk.); 9780717126675 :.Subject(s): Marketing research -- Ireland | Marketing researchDDC classification: 658.839417 Summary: A comprehensive text covering the theory and practice of marketing research in Ireland. It covers all the latest trends in marketing research including electronic sources of data, the Internet, simulated test marketing and software applications.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan
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ATU Sligo Yeats Library Withdrawn | 658.839417 DOM (Browse shelf(Opens below)) | 2 | Available | M022742 |
Total holds: 0
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| 658.8342 HOY Consumer behavior / | 658.8342 SCH Consumer behavior / | 658.8342094 European perspectives on consumer behaviour / | 658.839417 DOM Marketing research in Ireland : theory and practice / | 658.84 Direct marketing / | 658.84 Direct marketing management / | 658.84 Direct marketing in Ireland : theory and practice / |
Includes bibliographical references (p. [449]-462) and indexes.
A comprehensive text covering the theory and practice of marketing research in Ireland. It covers all the latest trends in marketing research including electronic sources of data, the Internet, simulated test marketing and software applications.