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Brand spirit : how cause related marketing builds brands /
By: Pringle, Hamish
.
Contributor(s): Thompson, Marjorie.
Publisher: Chichester ; New York : Wiley, c1999Description: xxiii, 281 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 047198776X (alk. paper); 9780471987765:.Subject(s): Brand name products | Social marketing | MarketingDDC classification: 658.8 Summary: Brand Soul examines the business benefits of cause related marketing and demonstrates how a marketeer can harness these benefits and power to promote a product, service or corporate brand.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Withdrawn | 658.8 PRI (Browse shelf(Opens below)) | 1 | Available | 0044567 |
Total holds: 0
Includes bibliographical references and index.
Brand Soul examines the business benefits of cause related marketing and demonstrates how a marketeer can harness these benefits and power to promote a product, service or corporate brand.