What makes winning brands different? : the hidden method behind the world's most successful brands /
By: Buchholz, Andreas
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Contributor(s): Wördemann, Wolfram.
Publisher: Chichester ; New York : Wiley, c2000Description: xvi, 222 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0471720259; 9780471720256:.Uniform titles: Wachstumscode für Siegermarken. English Subject(s): Brand name productsDDC classification: 658.827 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.827 BUC (Browse shelf(Opens below)) | 1 | Available | 0044565 |
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Translation of: Der Wachstumscode für Siegermarken.
Includes bibliographical references (p. [199]-214) and index.
Acknowledgments -- Something new -- Overview -- 1. The road to a new method -- 2. Portal 1: Benefits & promises -- 3. Portal 2: Norms & values -- 4. Portal 3: Perceptions & programs -- 5. Portal 4: Identity & self-expression -- 6. Portal 5: Emotions & love -- 7. Working with growth codes -- 8. Taking growth codes into the internet age -- Bibliiography -- Index.
By analysing over 1000 winning brands in the food, non-food, consumer goods, investment goods and service industries, the authors have developed 27 growth codes which form a blueprint for brand growth.
Translation of: Der Wachstumscode für Siegermarken.