Image from Amazon.com
Essentials of marketing /
By: Blythe, Jim
.
Publisher: Harlow, England ; New York : Financial Times/Prentice Hall, 2001Edition: 2nd ed.Description: xvi, 287 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0273646672; 9780273646679:.Subject(s): Marketing | Marketing -- Problems, exercises, etcDDC classification: 658.8 Summary: This book aims to give non-specialist students a full understanding of the basics of marketing in a concise and accurate way, whilst remaining user friendly. It is designed to cover all the essential areas of marketing.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.8 BLY (Browse shelf(Opens below)) | 1 | Available | M029019 | ||
|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.8 BLY (Browse shelf(Opens below)) | 1 | Available | 0047060 | ||
|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.8 BLY (Browse shelf(Opens below)) | 2 | Available | M016922 | ||
|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.8 BLY (Browse shelf(Opens below)) | 3 | Available | M016923 |
Total holds: 0
Browsing ATU Sligo Yeats Library shelves, Shelving location: Main Lending Collection Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658.8 BAK Marketing theory : a student text / | 658.8 BLY Essentials of marketing / | 658.8 BLY Essentials of marketing / | 658.8 BLY Essentials of marketing / | 658.8 BLY Essentials of marketing / | 658.8 BLY Business-to-business marketing management : a global perspective / | 658.8 BLY Business-to-business marketing management : a global perspective / |
Includes bibliographical references and index.
This book aims to give non-specialist students a full understanding of the basics of marketing in a concise and accurate way, whilst remaining user friendly. It is designed to cover all the essential areas of marketing.