Services marketing : a European perspective.
By: Lovelock, Christopher H.
Contributor(s): Vandermerwe, Sandra
.
Publisher: London : Prentice Hall Europe, c1999Edition: [New ed.] / Christopher Lovelock, Sandra Vandermerwe, Barbara Lewis.Description: xiv, 718 p. : ill. (some col.), maps, plans ; 25 cm.Content type: text | cartographic image Media type: unmediated Carrier type: volumeISBN: 013095991X; 9780130959911:.Subject(s): Customer relations | Service industries -- Europe -- Marketing | Service industries -- Europe -- Marketing -- Case studiesDDC classification: 658.802 Summary: Revised for a European market within a global context, this text includes new chapters on: customer behaviour; complaint handling; managing customer-contact personnel; developing integrated service strategies.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.802 LOV (Browse shelf(Opens below)) | 1 | Available | 0044665 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.802 LOV (Browse shelf(Opens below)) | 2 | Available | 0045411 |
Previous ed.: i.e 3rd ed. published as Services marketing /by Christopher Lovelock. London : Prentice-Hall International, 1996.
Includes index.
Revised for a European market within a global context, this text includes new chapters on: customer behaviour; complaint handling; managing customer-contact personnel; developing integrated service strategies.
Previous ed.: i.e 3rd ed. published as Services marketing /by Christopher Lovelock. London : Prentice-Hall International, 1996.