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Understanding marketing /
By: Davies, Mark A. P
.
Publisher: London ; New York : Prentice Hall, 1998Description: viii, 392 p. : ill. (some col.) ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0134904672; 9780134904672:.Subject(s): MarketingDDC classification: 658.8 Summary: Understanding Marketing includes personal feedback questions interspersed throughout the text to reinforce and reassure the student of learning. Several case studies and worked examples are used throughout.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.8 DAV (Browse shelf(Opens below)) | 1 | Available | M020077 | ||
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Standard Loan
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ATU Sligo Yeats Library Withdrawn | 658.8 DAV (Browse shelf(Opens below)) | 3 | Available | M025852 |
Total holds: 0
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Includes bibliographical references and indexes.
Understanding Marketing includes personal feedback questions interspersed throughout the text to reinforce and reassure the student of learning. Several case studies and worked examples are used throughout.