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Marketing in the digital age /
By: O Connor, John.
Contributor(s): Galvin, Eamonn.
Publisher: Harlow, England ; New York : Financial Times Prentice Hall, 2001Edition: 2nd ed.Description: xiv, 216 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0273641956 (pbk.); 9780273641957:.Subject(s): Internet marketing
| Marketing -- Data processingDDC classification: 658.8 Summary: This second edition has been thoroughly revised and updated. New features include extra material on e-commerce, customer retention, sales-force automation and loyalty. A Website linked to the book guides students to other relevant sites.Continues: Marketing and information technology.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.8 OCO (Browse shelf(Opens below)) | 1 | Available | 0044946 |
Total holds: 0
Includes bibliographical references and index.
This second edition has been thoroughly revised and updated. New features include extra material on e-commerce, customer retention, sales-force automation and loyalty. A Website linked to the book guides students to other relevant sites.