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Global marketing : a market-responsive approach /
By: Hollensen, Svend
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Publisher: Harlow, England ; New York : Financial Times Prentice Hall, 2001Edition: 2nd ed.Description: xxxi, 667 p., 24 p. of plates : ill. (some col.), col. maps ; 25 cm.Content type: text | cartographic image Media type: unmediated Carrier type: volumeISBN: 0273646443 (pbk. : alk. paper); 9780273646440:.Subject(s): Export marketing | Export marketing -- Case studiesDDC classification: 658.848 Summary: Taking the value chain as its starting point, this volume offers students an introduction to the analytical frameworks suitable for the development and implementation of international marketing programmes.
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ATU Sligo Yeats Library Main Lending Collection | 658.848 HOL (Browse shelf(Opens below)) | 1 | Available | M027486 | ||
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ATU Sligo Yeats Library Main Lending Collection | 658.848 HOL (Browse shelf(Opens below)) | 1 | Available | 0047280 | ||
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ATU Sligo Yeats Library Main Lending Collection | 658.848 HOL (Browse shelf(Opens below)) | 2 | Available | 0047428 | ||
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ATU Sligo Yeats Library Main Lending Collection | 658.848 HOL (Browse shelf(Opens below)) | 5 | Available | M018825 | ||
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ATU Sligo Yeats Library Main Lending Collection | 658.848 HOL (Browse shelf(Opens below)) | 6 | Available | M016962 | ||
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ATU Sligo Yeats Library Main Lending Collection | 658.848 HOL (Browse shelf(Opens below)) | 7 | Available | M016966 | ||
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ATU Sligo Yeats Library Withdrawn | 658.848 HOL (Browse shelf(Opens below)) | 9 | Available | M016130 | ||
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ATU Sligo Yeats Library Main Lending Collection | 658.848 HOL (Browse shelf(Opens below)) | 10 | Available | M016139 | ||
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ATU Sligo Yeats Library Main Lending Collection | 658.848 HOL (Browse shelf(Opens below)) | 11 | Available | M023885 | ||
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ATU Sligo Yeats Library Main Lending Collection | 658.848 HOL (Browse shelf(Opens below)) | 13 | Available | M024043 | ||
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ATU Sligo Yeats Library Main Lending Collection | 658.848 HOL (Browse shelf(Opens below)) | 14 | Available | M024590 | ||
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ATU Sligo Yeats Library Main Lending Collection | 658.848 HOL (Browse shelf(Opens below)) | 15 | Available | M024599 | ||
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ATU Sligo Yeats Library Main Lending Collection | 658.848 HOL (Browse shelf(Opens below)) | 16 | Available | M025193 |
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Includes bibliographical references and index.
Taking the value chain as its starting point, this volume offers students an introduction to the analytical frameworks suitable for the development and implementation of international marketing programmes.