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Consumer profiles : an introduction to psychographics /
By: Gunter, Barrie
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Contributor(s): Furnham, Adrian.
Series: Consumer research and policy series.Publisher: London ; New York : Routledge, 1992Description: vii, 189 p. : ill. ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0415075343 (HB); 9780415075343 :.Subject(s): Psychographics | Market segmentation | Psicologia do consumidor $2 larpcal | Marketing $2 larpcal | Consumer behaviourDDC classification: 658.8342 Summary: Based on a comprehensive review of the available literature in psychology and marketing research, this handbook attempts to explain thoroughly the techniques used in psychographics and how they are applied in marketing.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Withdrawn | 658.8342 GUN (Browse shelf(Opens below)) | 1 | Lost Checked out | 18/11/2020 | 0049033 |
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| 658.8342 Readings in consumer behavior : individuals, groups, and organizations / | 658.8342 Consumer behavior / | 658.8342 EVA Applied consumer behaviour / | 658.8342 GUN Consumer profiles : an introduction to psychographics / | 658.8342 HOY Consumer behavior / | 658.8342 SCH Consumer behavior / | 658.8342094 European perspectives on consumer behaviour / |
Includes bibliographical references (p. [171]-183) and index.
Based on a comprehensive review of the available literature in psychology and marketing research, this handbook attempts to explain thoroughly the techniques used in psychographics and how they are applied in marketing.