Contemporary services marketing management : a reader /

Contributor(s): Gabbott, Mark | Hogg, Gillian.

Publisher: London : Dryden, c1997Description: xiv, 537 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 1861524382 (pbk.); 9781861524386:.Subject(s): Service industries -- Marketing

| Service industries -- Management

| Customer services -- ManagementDDC classification: 658.8

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Standard Loan	ATU Sligo Yeats Library Main Lending Collection	658.8 GAB (Browse shelf(Opens below))	1	Available		0049037
Standard Loan	ATU Sligo Yeats Library Main Lending Collection	658.8 GAB (Browse shelf(Opens below))	2	Available		0049038

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Previous	658.8 FOR Nonprofit marketing : [tools and techniques] /	658.8 FOR Nonprofit marketing : [tools and techniques] /	658.8 GAB Contemporary services marketing management : a reader /	658.8 GAB Contemporary services marketing management : a reader /	658.8 GLY Understanding services management : integrating marketing, organisational behaviour, operations and human resource management /	658.8 GRO Marketing : essential principles, new realities /	658.8 GRO Marketing : essential principles, new realities /	Next

Includes bibliographies and index.

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Contemporary services marketing management : a reader /

Contributor(s): Gabbott, Mark | Hogg, Gillian.

Browsing ATU Sligo Yeats Library shelves, Shelving location: Main Lending Collection Close shelf browser (Hides shelf browser)