International marketing strategy : contemporary readings /
By: Doole, Isobel
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Contributor(s): Lowe, Robin.
Publisher: London ; Boston : International Thomson Business Press, 1997Description: xv, 400 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 041514454X; 9780415144544:.Subject(s): Export marketing -- Management -- Case studies | Export marketing -- ManagementDDC classification: 658.8 Summary: This reader collects together key articles in international marketing, building on a four-part framework on market analysis, strategy development, implementation issues and international marketing management.
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ATU Sligo Yeats Library Withdrawn | 658.8 DOO (Browse shelf(Opens below)) | 1 | Available | M017871 |
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| 658.8 DAL Basic marketing management / | 658.8 DAV Understanding marketing / | 658.8 DIB The marketing casebook : cases and concepts / | 658.8 DOO International marketing strategy : contemporary readings / | 658.8 DOY Value-based marketing : marketing strategies for corporate growth and shareholder value / | 658.8 FER Marketing strategy / | 658.8 FOR Marketing for non-marketing managers / |
Companion to the major text "International marketing strategy: analysis, development and implementation" by the same authors
Includes bibliographical references and index.
This reader collects together key articles in international marketing, building on a four-part framework on market analysis, strategy development, implementation issues and international marketing management.