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International marketing strategy : analysis, development, and implementation /
By: Phillips, Chris
.
Contributor(s): Doole, Isobel | Lowe, Robin.
Publisher: London ; New York : Routledge, 1994Description: xx, 508 p. : ill. ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0415089840; 9780415089845:; 0415089859 (pbk.).Subject(s): Export marketing -- Management | Export marketing -- Management -- Case studies | International marketingDDC classification: 658.848 Summary: This textbook sets out the context, techniques and strategies involved in successful international marketing. It breaks down the area into three main parts: analysis; development; and implementation.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.848 PHI (Browse shelf(Opens below)) | 1 | Available | M017876 |
Total holds: 0
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Includes bibliographical references and index.
This textbook sets out the context, techniques and strategies involved in successful international marketing. It breaks down the area into three main parts: analysis; development; and implementation.