Image from Amazon.com
The business of persuasion : copywriting skills and techniques that get results /
By: McKibbin, Stuart
.
Publisher: Dublin : Oak Tree, 2000Description: 250 p.Content type: text Media type: unmediated Carrier type: volumeISBN: 1860761755; 9781860761751:.Subject(s): Advertising copyDDC classification: 659.132 Summary: Written by someone who has worked in the promotions industry for over 40 years, this book explains how to approach the challenge of writing copy that will coax orders, payments and donations.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 659.132 MCK (Browse shelf(Opens below)) | 1 | Available | 0048628 |
Total holds: 0
Browsing ATU Sligo Yeats Library shelves, Shelving location: Main Lending Collection Close shelf browser (Hides shelf browser)
Written by someone who has worked in the promotions industry for over 40 years, this book explains how to approach the challenge of writing copy that will coax orders, payments and donations.