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Integrated marketing communications /
Contributor(s): Pickton, David
| Broderick, Amanda.
Publisher: Harlow : Financial Times Prentice Hall, 2001Description: xxvi, 752 p., [16] p. of plates : ill. (some col.), 1 col. map, ports. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0273625136; 9780273625131:.Subject(s): Communication in marketingDDC classification: 658.802 Summary: Aimed at students, this text offers coverage of both the theory and practice of marketing communications. Case studies are used throughout.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.802 HAR (Browse shelf(Opens below)) | 1 | Available | 0048824 |
Total holds: 0
Includes bibliographical references and index.
Aimed at students, this text offers coverage of both the theory and practice of marketing communications. Case studies are used throughout.