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Marketing communications : contexts, strategies, and applications /
By: Fill, Chris
.
Publisher: New York : Prentice Hall, 2001Edition: 2nd ed.Description: p. cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0273655000 (pbk.); 9780273655008:.Subject(s): Communication in marketing | Marketing channels | Sales promotionDDC classification: 658.802 Summary: This third edition of an introductory marketing textbook covers topics such as marketing strategies and planning, exhibitions, events and field marketing, branding and the Internet.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.802 FIL (Browse shelf(Opens below)) | 1 | Available | 0048825 |
Total holds: 0
Includes bibliographical references and index.
This third edition of an introductory marketing textbook covers topics such as marketing strategies and planning, exhibitions, events and field marketing, branding and the Internet.