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Total global strategy II : updated for the internet and service era /
By: Yip, George S
.
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Description: xix, 299 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0130179175; 9780130179173:.Subject(s): International business enterprises -- Management | Strategic planning | Electronic commerce | Service industriesDDC classification: 658.049 Summary: This text addresses the most challenging task faced by multinational companies - how to deal with globalisation and the resulting need for globally integrated strategies.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.049 YIP (Browse shelf(Opens below)) | 1 | Available | 0048440 |
Total holds: 0
Includes bibliographical references and index.
This text addresses the most challenging task faced by multinational companies - how to deal with globalisation and the resulting need for globally integrated strategies.