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Customer service as an element of the marketing mix : the evaluation of a descriptive model of customer service /

By: Zinszer, Paul Harvey.
Series: Doctor of Philosophy, 1977; Ph. D. 1977.Publisher: 1977Description: ix, 131 p. - on microfilm.Subject(s): Customer services -- United States | Marketing -- United States
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Item type Current library Call number Copy number Status Date due Barcode Item holds
Library Use Only Library Use Only ATU Sligo Yeats Library Official Publications 1 Not for loan M015218
Total holds: 0

Includes bibliographical references (leaves 126-131).

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