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The Financial Times marketing casebook /
By: Rickard, Levela
.
Contributor(s): Jackson, Kit.
Publisher: Harlow : Financial Times Prentice Hall, 2000Edition: 2nd ed.Description: viii, 171 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0273638963; 9780273638964:.Other title: Marketing casebook.Subject(s): Marketing -- Case studiesDDC classification: 658.8 Summary: This text uses cases drawn from Financial Times articles to highlight and exemplify core marketing issues. Each chapter contains three to four cases that can be used as part of an introductory marketing course.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan
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ATU Sligo Yeats Library Withdrawn | 658.8 RIC (Browse shelf(Opens below)) | 1 | Available | M016930 |
Total holds: 0
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| 658.8 PER Basic marketing : a global-managerial approach / | 658.8 PER Basic marketing : a global-managerial approach / | 658.8 PRI Brand spirit : how cause related marketing builds brands / | 658.8 RIC The Financial Times marketing casebook / | 658.8 SHE Handbook of relationship marketing / | 658.8 SMA The practice of marketing | 658.80094 QUE Cases in European marketing management / |
Includes index.
This text uses cases drawn from Financial Times articles to highlight and exemplify core marketing issues. Each chapter contains three to four cases that can be used as part of an introductory marketing course.