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Marketing : an introduction /
By: Kotler, Philip.
Contributor(s): Armstrong, Gary.
Publisher: Upper Saddle River, N.J ; London : Prentice Hall International, c1997Edition: 4th ed; International edition.Description: xxix, 585 p. + [115] p. : col. ill. ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0132631202 (pbk); 9780132631204:.Subject(s): Marketing
DDC classification: 658.8 Summary: Now in its 4th edition this textbook on marketing reflects the state of the art in theory and practice. It explores major new trends and provides lots of practical examples of marketing in action.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.8 KOT (Browse shelf(Opens below)) | 1 | Available | M016940 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.8 KOT (Browse shelf(Opens below)) | 2 | Available | M016961 |
Total holds: 0
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| 658.8 KOT Principles of marketing / | 658.8 KOT Principles of marketing / | 658.8 KOT Marketing : an introduction : Instructor's resource manual with case, video, and transparency notes / | 658.8 KOT Marketing : an introduction / | 658.8 KOT Marketing : an introduction / | 658.8 KOT Principles of marketing / | 658.8 KOT Marketing management / |
Now in its 4th edition this textbook on marketing reflects the state of the art in theory and practice. It explores major new trends and provides lots of practical examples of marketing in action.