Image from Amazon.com
Principles of marketing /
By: Kotler, Philip.
Contributor(s): Armstrong, Gary.
Series: Prentice Hall series in marketing.Publisher: London : Prentice Hall International, c1991Edition: 5th ed.Description: xvii,711 p. : col. ill., plates; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0137216890; 9780136912477:.Subject(s): Marketing
DDC classification: 658.8 Summary: Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.8 KOT (Browse shelf(Opens below)) | 1 | Available | M016986 |
Total holds: 0
Browsing ATU Sligo Yeats Library shelves, Shelving location: Main Lending Collection Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658.8 KOT Marketing : an introduction : Instructor's resource manual with case, video, and transparency notes / | 658.8 KOT Marketing : an introduction / | 658.8 KOT Marketing : an introduction / | 658.8 KOT Principles of marketing / | 658.8 KOT Marketing management / | 658.8 KOT Marketing management / | 658.8 KOT Marketing management / |
Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.