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Integrated advertising, promotion, and marketing communications /
By: Clow, Kenneth E
.
Contributor(s): Baack, Donald.
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2002Description: xxvi, 638 p. : col. ill., plates ; 25 cm + 1 CD-ROM.Content type: text Media type: unmediated Carrier type: volumeISBN: 0130175781; 9780130175786.Other title: Integrated advertising, promotion & marketing communications [Cover title].Subject(s): Communication in marketing | AdvertisingDDC classification: 659.1
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 659.1 CLO (Browse shelf(Opens below)) | 1 | Available | M016998 |
Total holds: 0
