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Marketing research in Ireland : theory and practice /
By: Domegan, Christine
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Contributor(s): Fleming, Declan.
Publisher: Dublin : Gill & Macmillan, 2003Edition: 2nd ed.Description: vii, 557 p. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 071713489X; 9780717134892:.Subject(s): Marketing research -- Ireland | Marketing researchDDC classification: 658.8309417 Summary: Completely updated, covering the theory and practice of Marketing Research in Ireland, with a more detailed secondary sources of data chapter and special focus on technological developments.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.8309417 DOM (Browse shelf(Opens below)) | 3 | Available | 0058723 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.8309417 DOM (Browse shelf(Opens below)) | 4 | Available | 0058724 | ||
24 Hour Loan
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ATU Sligo Yeats Library Restricted Loan | 7 | Available | 0058645 | |||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.8309417 DOM (Browse shelf(Opens below)) | 8 | Available | 0057435 |
Total holds: 0
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Includes bibliographical references and index.
Completely updated, covering the theory and practice of Marketing Research in Ireland, with a more detailed secondary sources of data chapter and special focus on technological developments.