Image from Amazon.com
Designing brand identity : a complete guide to creating, building, and maintaining strong brands /
By: Wheeler, Alina.
Publisher: Hoboken, NJ : John Wiley, c2003Description: v, 229 p. : ill. (some col.) ; 29 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0471213268 (pbk.); 9780471213260:.Subject(s): Brand name products -- Marketing -- Management | Brand name products | Trademarks -- Design | Advertising -- Brand name products
DDC classification: 658.827 Summary: From researching the competition to translating the vision of the CEO to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.827 WHE (Browse shelf(Opens below)) | 1 | Available | 0054004 |
Total holds: 0
Includes bibliographical references (p. 224-225) and index.
From researching the competition to translating the vision of the CEO to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.