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Marketing communications : principles and practice /
By: Kitchen, Philip J
.
Publisher: London : International Thomson Business Press, 1999Description: ix, 534 p. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 1861521960; 9781861521965:.Subject(s): Communication in marketingDDC classification: 658.802 Summary: Marketing Communications provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. The book draws on the opinions, views, expertise and understanding of a large number of contributors.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.802 KIT (Browse shelf(Opens below)) | 1 | Available | M016138 |
Total holds: 0
Includes bibliographical references (p. 494-527) and index.
Marketing Communications provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. The book draws on the opinions, views, expertise and understanding of a large number of contributors.