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Marketing : an introduction /
By: Armstrong, Gary.
Contributor(s): Kotler, Philip.
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2004Edition: 7th ed; International edition.Description: 707 p. (various pagings) : ill. (chiefly col.) ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0131273124; 9780131273122:.Subject(s): Marketing
DDC classification: 658.8 Summary: Written for courses in Principles of Marketing at four-year and two-year colleges, this short overview aims to help students master the basic principles and practices of modern marketing in a practical way.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.8 ARM (Browse shelf(Opens below)) | 1 | Available | 0055959 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.8 ARM (Browse shelf(Opens below)) | 2 | Available | 0055953 |
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| 658.8 AND Strategic marketing for nonprofit organizations / | 658.8 ARM Marketing : an introduction / | 658.8 ARM Marketing : an introduction / | 658.8 ARM Marketing : an introduction / | 658.8 ARM Marketing : an introduction / | 658.8 ARM Marketing : an introduction / | 658.8 ARM Marketing : an introduction / |
Includes bibliographical references and index.
Written for courses in Principles of Marketing at four-year and two-year colleges, this short overview aims to help students master the basic principles and practices of modern marketing in a practical way.