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Principles of marketing /
By: Brassington, Frances
.
Contributor(s): Pettitt, Stephen.
Publisher: Harlow : FT Prentice Hall, 2003Edition: 3rd ed.Description: xxiv, 1136 p. : col. ill. ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0273657917; 9780273657910:.Subject(s): MarketingDDC classification: 658.8 Summary: This well-respected and widely-adopted text has now been fully updated to reflect the continued evolution of the marketing discipline and to retain its topicality and freshness.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Withdrawn | 658.8 BRA (Browse shelf(Opens below)) | 1 | Available | 0055947 |
Total holds: 0
Includes bibliographies and index.
This well-respected and widely-adopted text has now been fully updated to reflect the continued evolution of the marketing discipline and to retain its topicality and freshness.