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Questionnaire design : how to plan, structure, and write survey material for effective market research /

By: Brace, Ian, 1949-.
Series: Market research in practice series.Publisher: London ; Sterling, VA : Kogan Page, 2004Description: xii, 289 p. : ill. ; 24 cm. + 1 CD-ROM.Content type: text Media type: unmediated Carrier type: volumeISBN: 074944181X; 9780749441814:.Subject(s): Market surveys -- Methodology | Marketing research -- Methodology | Questionnaires -- Methodology | Questionnaires -- DesignDDC classification: 658.83
Contents:
Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys.
Summary: Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims.
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24 Hour Loan 24 Hour Loan ATU Sligo Yeats Library Electronic Media 658.83 BRA (Browse shelf(Opens below)) 2 Available M018903
Library Use Only Library Use Only ATU Sligo Yeats Library Reference Collection 658.83 BRA (Browse shelf(Opens below)) 3 Not for loan 0052264
Standard Loan Standard Loan ATU Sligo Yeats Library Electronic Media 658.83 BRA (Browse shelf(Opens below)) 4 Available M022858
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 658.83 BRA (Browse shelf(Opens below)) 5 Available 0068008
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Includes bibliographical references (p. 277-280) and index.

Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys.

Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims.

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