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Marketing in travel and tourism /
By: Middleton, Victor T. C
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Contributor(s): Clarke, Jackie.
Publisher: Oxford ; Boston : Butterworth-Heinemann, 2001Edition: 3rd ed.Description: xxii, 487 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0750644710; 9780750644716:.Subject(s): Tourism -- MarketingDDC classification: 338.47910688 Summary: Marketing in Travel and Tourism explains the concepts and principles of marketing as they are increasingly being applied in the travel and tourism industry. It includes numerous examples drawn from recent practice in several countries.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 338.47910688 MID (Browse shelf(Opens below)) | 1 | Available | 0054608 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 338.47910688 MID (Browse shelf(Opens below)) | 2 | Available | 0054609 |
Total holds: 0
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| 338.47910688 MCC Marketing communications in tourism and hospitality : concepts, strategies and cases / | 338.47910688 MCC Marketing communications in tourism and hospitality : concepts, strategies and cases / | 338.47910688 MID Marketing in travel and tourism / | 338.47910688 MID Marketing in travel and tourism / | 338.47910688 MID Marketing in travel and tourism / | 338.47910688 MOR Destination branding : creating the unique destination proposition / | 338.47910688 MOR Destination branding : creating the unique destination proposition / |
Includes bibliographical references (p. [469]-474) and index.
Marketing in Travel and Tourism explains the concepts and principles of marketing as they are increasingly being applied in the travel and tourism industry. It includes numerous examples drawn from recent practice in several countries.