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Restoring tourism destinations in crisis : a strategic marketing approach /
By: Beirman, David
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Publisher: Oxon, UK ; Cambridge, MA : Australia : CABI Pub. ; Allen & Unwin, 2003Description: xv, 288 p. : ill., maps ; 21 cm.Content type: text | cartographic image Media type: unmediated Carrier type: volumeISBN: 0851997295 (alk. paper); 9780851997292:.Subject(s): Tourism -- Economic aspects | Tourism -- Social aspects | Travel -- Safety measures | Hazardous geographic environments | Tourism -- Management | Disasters | Crisis managementDDC classification: 338.47910688 Summary: This text, written by an experienced tourism marketer and trainer, provides detailed case studies of different crises and analyses the approaches taken by tourism managers in the USA, Egypt, Israel, Sri Lanka, Turkey, Fiji, South Africa, Australia and the UK.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan
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ATU Sligo Yeats Library Withdrawn | 338.47910688 BEI (Browse shelf(Opens below)) | 1 | Available | 0054193 |
Total holds: 0
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| 338.47910688 Consumer marketing : a resource-based approach for the hospitality and tourism industries / | 338.47910688 Sales and marketing for travel and tourism / | 338.47910688 Tourism marketing / | 338.47910688 BEI Restoring tourism destinations in crisis : a strategic marketing approach / | 338.47910688 LUM Marketing for tourism : case study assignments / | 338.47910688 MOR Destination branding : creating the unique destination proposition / | 338.47914 Tourism and economic development : European experiences / |
Includes bibliographical references (p. 265-279) and index.
This text, written by an experienced tourism marketer and trainer, provides detailed case studies of different crises and analyses the approaches taken by tourism managers in the USA, Egypt, Israel, Sri Lanka, Turkey, Fiji, South Africa, Australia and the UK.