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Basic marketing /
By: Perreault, William D.
Publisher: London ; New York : McGraw-Hill, 2000Edition: European ed.Description: xii, 516 p. : ill. ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0256204020; 9780256204025:.Subject(s): Marketing -- Europe | MarketingDDC classification: 658.8 Online resources: CONNECT to table of contents and Instructor's manual Additional information available via the Internet from the McGraw-Hill web site.| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.8 PER (Browse shelf(Opens below)) | 1 | Available | 0055154 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.8 PER (Browse shelf(Opens below)) | 2 | Available | 0055155 |
Total holds: 0
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| 658.8 PAY The essence of services marketing / | 658.8 PAY The essence of services marketing / | 658.8 PER Basic marketing / | 658.8 PER Basic marketing / | 658.8 PER Basic marketing : a global-managerial approach / | 658.8 PER Basic marketing : a marketing strategy planning approach / | 658.8 PET Marketing management : knowledge and skills / |
Includes bibliographical references and indexes.
Additional information available via the Internet from the McGraw-Hill web site.