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Internet marketing : strategy, implementation and practice /
Contributor(s): Chaffey, Dave
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Publisher: Harlow : Financial Times Prentice Hall, 2002Edition: 2nd ed.Description: 464 p. : ill. ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0273658832; 9780273658832:.Subject(s): Internet marketingDDC classification: 658.800285 Summary: This guide explains how organisations can use the Internet to support their marketing activities. Building on traditional marketing theory together with emerging academic literature, it details an approach to applying the Internet for marketing.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.800285 CHA (Browse shelf(Opens below)) | 1 | Available | M024890 |
Total holds: 0
Includes bibliographical references.
This guide explains how organisations can use the Internet to support their marketing activities. Building on traditional marketing theory together with emerging academic literature, it details an approach to applying the Internet for marketing.