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Brand failures : the truth about the 100 biggest branding mistakes of all time /
By: Haig, Matt
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Publisher: London : Kogan Page, 2005Description: 256 p. ; 22 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0749444339 (pbk.); 9780749444334:.Subject(s): Product management | Brand name productsDDC classification: 658.827 Summary: Most of the world's global companies have launched products that have flopped - spectacularly and at great cost. This book looks at how such disasters occur and describes those brands which set sail with multi-million dollar campaigns behind them, only to sink.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.827 HAI (Browse shelf(Opens below)) | 1 | Available | 0052054 |
Total holds: 0
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Most of the world's global companies have launched products that have flopped - spectacularly and at great cost. This book looks at how such disasters occur and describes those brands which set sail with multi-million dollar campaigns behind them, only to sink.