Image from Amazon.com
Brand new justice : how branding places and products can help the developing world /
By: Anholt, Simon
.
Publisher: Amsterdam : Elsevier Butterworth Heinemann, 2005Edition: Rev. ed.Description: ix, 173 p. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0750666005; 9780750666008:.Subject(s): International economic relations | Brand name products | Advertising -- Brand name products | GlobalizationDDC classification: 658.827 Summary: This text sets out a case for global branding as an instrument for forging a reorientation of world economic trends. Through the development and use of strong branding techniques, Anholt argues that lesser developed countries can employ marketing tricks to turn the forces of global markets to their advantage.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.827 ANH (Browse shelf(Opens below)) | 1 | Available | 0055286 |
Total holds: 0
Includes bibliographical references (p. 166-169) and index.
This text sets out a case for global branding as an instrument for forging a reorientation of world economic trends. Through the development and use of strong branding techniques, Anholt argues that lesser developed countries can employ marketing tricks to turn the forces of global markets to their advantage.