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The power of retail branding /
Contributor(s): Winters, Arthur A
.
Publisher: Houston, Tx. : HDI, 2005Description: 176 p. : ill. ; 31 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 1584710780 (hbk.); 9781584710783:.Subject(s): Branding (Marketing) | Product managementDDC classification: 658.827 Summary: Retailers of every format now know that retail power is brand power. To maintain a competitive advantage retail marketers must be proactive in the reinvention of their store-as-a-brand, their store and private brands, and most important, the customer as a brand. This book provides innovative marketing strategies.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.827 WIN (Browse shelf(Opens below)) | 1 | Available | 0052224 |
Total holds: 0
Retailers of every format now know that retail power is brand power. To maintain a competitive advantage retail marketers must be proactive in the reinvention of their store-as-a-brand, their store and private brands, and most important, the customer as a brand. This book provides innovative marketing strategies.