Marketing management /
By: Kotler, Philip.
Contributor(s): Keller, Kevin Lane.
Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2006Edition: Twelfth ed.Description: xxxix, 733 [45] p. : col. ill. ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0131457578; 9780131457577:.Subject(s): Marketing -- Management | MarketingDDC classification: 658.8 Summary: This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 658.8 KOT (Browse shelf(Opens below)) | 1 | Available | 0053437 | ||
Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 658.8 KOT (Browse shelf(Opens below)) | 3 | Available | 0053441 | ||
Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 658.8 KOT (Browse shelf(Opens below)) | 4 | Available | 0053439 | ||
Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 658.8 KOT (Browse shelf(Opens below)) | 5 | Available | 0044533 |
Total holds: 0
Includes bibliographical references and index.
This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.