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Principles of marketing : activebook version 2.0 /
By: Kotler, Philip.
Contributor(s): Armstrong, Gary.
Publisher: Upper Saddle River, NJ ; London : Pearson/Prentice Hall, 2004Edition: 10th ed.Description: xxii, 648 p. : col. ill. ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0130418145 (pbk.); 9780130418142:.Subject(s): Marketing
DDC classification: 658.8 Summary: Covering the principles of marketing for introductory undergraduate courses, this book offers new frameworks for learning about marketing in a networked economy.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.8 KOT (Browse shelf(Opens below)) | 1 | Available | M022571 | ||
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ATU Sligo Yeats Library Main Lending Collection | 658.8 KOT (Browse shelf(Opens below)) | 3 | Available | 0067728 | ||
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ATU Sligo Yeats Library Main Lending Collection | 658.8 KOT (Browse shelf(Opens below)) | 4 | Available | 0067729 | ||
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ATU St Angela's McKeown Library Main Lending Collection | 658.8 KOT (Browse shelf(Opens below)) | Available | T23602 |
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| 658.8 KOT Marketing management / | 658.8 KOT Marketing management / | 658.8 KOT Marketing management / | 658.8 KOT Principles of marketing : activebook version 2.0 / | 658.8 KOT Principles of marketing : activebook version 2.0 / | 658.8 KOT Principles of marketing : activebook version 2.0 / | 658.8 KOT A framework for marketing management / |
Includes bibliographical references and indexes.
Covering the principles of marketing for introductory undergraduate courses, this book offers new frameworks for learning about marketing in a networked economy.