Image from Amazon.com
Business-to-business marketing : a step-by-step guide /
By: Wright, Ray
.
Publisher: Harlow, Essex ; New York : Pearson Education, 2004Edition: 1st ed.Description: xiv, 522 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0273646478; 9780273646471:.Subject(s): Industrial marketing | MarketingDDC classification: 658.804 Summary: Business-to-business markets are markets where one business markets and sells products and services for an organisation's own use or to sell on to other businesses for their own use. This text provides an overview of business-to-business marketing.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.804 WRI (Browse shelf(Opens below)) | 1 | Available | M026896 | ||
|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.804 WRI (Browse shelf(Opens below)) | 1 | Available | 0053369 | ||
|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.804 WRI (Browse shelf(Opens below)) | 1 | Available | 0053368 |
Total holds: 0
Includes bibliographical references and index.
Business-to-business markets are markets where one business markets and sells products and services for an organisation's own use or to sell on to other businesses for their own use. This text provides an overview of business-to-business marketing.