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Principles of service marketing.
By: Palmer, Adrian (Adrian James).
Publisher: London : McGraw-Hill, 1998Edition: 2nd ed.Description: 340 p. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0077094344 (pbk); 9780077094348:.Subject(s): Service industries -- Marketing
| MarketingDDC classification: 658.802 Summary: Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.802 PAL (Browse shelf(Opens below)) | 1 | Available | M022745 |
Total holds: 0
Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.