Basic marketing management /
By: Dalrymple, Douglas J
.
Contributor(s): Parsons, Leonard J
.
Publisher: New York : Wiley, 2000Edition: 2nd ed.Description: xiii, 341 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0471353922 (acidfree paper); 9780471353928.Subject(s): Marketing -- Management![](/opac-tmpl/bootstrap/images/filefind.png)
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Withdrawn | 658.8 DAL (Browse shelf(Opens below)) | 1 | Available | M022792 |
Total holds: 0
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658.8 BRO Postmodern marketing two : telling tales / | 658.8 BRO Marketing : the retro revolution / | 658.8 CAR Services marketing : text and readings / | 658.8 DAL Basic marketing management / | 658.8 DAV Understanding marketing / | 658.8 DIB The marketing casebook : cases and concepts / | 658.8 DOO International marketing strategy : contemporary readings / |
Includes bibliographical references and index.