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The business and marketing environment /
By: Palmer, Adrian (Adrian James).
Contributor(s): Hartley, Bob
.
Publisher: London : McGraw-Hill, 1999Edition: 3rd ed.Description: xv, 413 p. : ill. (some col.) ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0077094948; 9780077094942:.Subject(s): Export marketing | Business | Marketing research | Marketing | Organizational effectivenessDDC classification: 658.8 Summary: Now updated to include better coverage of the management of information, this book provides comprehensive coverage of the economic, political, social, technological and legal environments within which firms operate.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.8 PAL (Browse shelf(Opens below)) | 1 | Available | M022803 |
Total holds: 0
Includes bibliographical references and indexes.
Now updated to include better coverage of the management of information, this book provides comprehensive coverage of the economic, political, social, technological and legal environments within which firms operate.