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Marketing management : knowledge and skills /
By: Peter, J. Paul
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Contributor(s): Donnelly, James H.
Publisher: Boston, Mass. : Irwin/McGraw-Hill, 2001Edition: 6th ed.Description: xx, 876 p. : ill. (some col.), maps ; 26 cm.Content type: text | cartographic image Media type: unmediated Carrier type: volumeISBN: 0072315571; 9780072315578.Subject(s): Marketing -- Management -- Case studies | Marketing -- ManagementDDC classification: 658.8
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.8 PET (Browse shelf(Opens below)) | 1 | Available | M022805 |
Total holds: 0
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| 658.8 PER Basic marketing / | 658.8 PER Basic marketing : a global-managerial approach / | 658.8 PER Basic marketing : a marketing strategy planning approach / | 658.8 PET Marketing management : knowledge and skills / | 658.8 PET Marketing management : knowledge and skills / | 658.8 PIN The experience economy / | 658.8 PIN The experience economy / |
Includes bibliographical references (p. 851-858) and indexes.