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Marketing : an introduction /
By: Armstrong, Gary (Gary M.)
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Contributor(s): Kotler, Philip.
Publisher: Upper Saddle River, NJ : Prentice Hall, 2003Edition: 6th ed.Description: xxvi, 627 p. + [30 p. approx.] : col. ill. ; 26 cm. + 1 CD-ROM.Content type: text Media type: unmediated Carrier type: volumeISBN: 0130351334 (pbk.); 9780130351333:; 0131202758; 0273678183.Subject(s): MarketingDDC classification: 658.8 Summary: Written for courses in Principles of Marketing at four-year and two-year colleges, this short overview aims to help students master the basic principles and practices of modern marketing in a practical way.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.8 ARM (Browse shelf(Opens below)) | 1 | Lost Checked out | 20/10/2022 | M027470 | |
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.8 ARM (Browse shelf(Opens below)) | 1 | Available | M022813 |
Total holds: 0
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| 658.8 ARM Marketing : an introduction / | 658.8 ARM Marketing : an introduction / | 658.8 ARM Marketing : an introduction / | 658.8 ARM Marketing : an introduction / | 658.8 ARM Marketing : an introduction / | 658.8 ARM Marketing : an introduction / | 658.8 ARM Marketing : an introduction / |
Includes bibliographical references and indexes.
Written for courses in Principles of Marketing at four-year and two-year colleges, this short overview aims to help students master the basic principles and practices of modern marketing in a practical way.