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Global marketing : a decision-oriented approach /
By: Hollensen, Svend
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Publisher: Harlow : Financial Times ; Prentice Hall, 2004Edition: 3rd ed.Description: xxxix, 717 p. : col. ill. ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0273678396; 9780273678397:.Subject(s): Marketing | Export marketing | Export marketing -- Case studiesDDC classification: 658.84 Summary: Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.84 HOL (Browse shelf(Opens below)) | 1 | Available | M035143 | ||
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ATU Sligo Yeats Library Main Lending Collection | 658.84 HOL (Browse shelf(Opens below)) | 1 | Available | 0056970 | ||
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ATU Sligo Yeats Library Restricted Loan | 658.84 HOL (Browse shelf(Opens below)) | 2 | Available | 0067297 |
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| 658.84 DOO International marketing strategy : analysis, development and implementation / | 658.84 GHA International marketing / | 658.84 HAN Principles of internet marketing / | 658.84 HOL Global marketing : a decision-oriented approach / | 658.84 HOL Global marketing : a decision-oriented approach / | 658.84 HOL Global marketing : a decision-oriented approach / | 658.84 HOL Global marketing / |
Includes bibliographical references and index.
Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field.