Image from Amazon.com
Selling /
By: Allen, Peter
.
Contributor(s): Wootten, Geoffrey.
Series: Frameworks.Publisher: London ; Washington, D.C. : Pearson, 1998Edition: 5th ed.Description: x, 278 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 027363402X; 9780273634027:.Subject(s): Marketing | Advertising | Sales management | SellingDDC classification: 658.81 Summary: Examining the entire sales function from the viewpoints of the sales force and sales management, this text emphasises proactive selling, the importance of customer creation, understanding buyer behaviour and the need for production knowledge.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.81 ALL (Browse shelf(Opens below)) | 1 | Available | 0057046 |
Total holds: 0
Includes index.
Examining the entire sales function from the viewpoints of the sales force and sales management, this text emphasises proactive selling, the importance of customer creation, understanding buyer behaviour and the need for production knowledge.