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International marketing strategy /
By: Bradley, Frank
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Publisher: Harlow ; New York : Financial Times/Prentice Hall, 2005Edition: 5th ed.Description: xxvii, 408 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0273686887; 9780273686880:.Subject(s): Export marketing -- ManagementDDC classification: 658.84 Summary: This book is structured around a comprehensive five stage managerial model of international marketing decision making at all stages of the enterprise life cycle. It is based on the most recent research.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.84 BRA (Browse shelf(Opens below)) | 1 | Available | 0057039 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.84 BRA (Browse shelf(Opens below)) | 2 | Available | 0067282 |
Total holds: 0
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| 658.84 BRA Export practice and management / | 658.84 BRA Export practice and management / | 658.84 BRA Export practice and management / | 658.84 BRA International marketing strategy / | 658.84 BRA International marketing strategy / | 658.84 CAT International marketing / | 658.84 CLA International marketing / |
Includes bibliographical references and indexes.
This book is structured around a comprehensive five stage managerial model of international marketing decision making at all stages of the enterprise life cycle. It is based on the most recent research.