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Foundations of marketing /
By: Jobber, David
.
Contributor(s): Fahy, John | Kavanagh, Mark.
Publisher: Maidenhead : McGraw-Hill Education, 2004Edition: 2nd ed.Description: 384 p. : ill. ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 007710918X (pbk.); 9780077109189:.Subject(s): MarketingDDC classification: 658.8 Summary: This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.8 JOB (Browse shelf(Opens below)) | 1 | Lost Checked out | 20/10/2022 | 0057022 | |
|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.8 JOB (Browse shelf(Opens below)) | 2 | Available | M025070 |
Total holds: 0
Includes bibliographical references and index.
This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.